Que Rico T-Shirt Co. was born in Austin and Dallas, Texas by two best friends who wanted to create an apparel company that celebrated our Latino heritage. Our designs mix humor and Latino pop culture with influences from our time growing up in West Texas. Since high school, we always knew we wanted to create a company that shared our diversity, humor, and love for our communities. And have fun along the way. We hope our designs make you smile, laugh and say: Que suave. Que fresh. ¡Que Rico!